Поиск

Полнотекстовый поиск:
Где искать:
везде
только в названии
только в тексте
Выводить:
описание
слова в тексте
только заголовок

Рекомендуем ознакомиться

Остальные работы->Реферат
The first encounter with the forest we have symbolizes just some of the evil that lingers within the darkness of the forest. As Hester and Pearl are l...полностью>>
Остальные работы->Реферат
For example, try to imagine the short story ?As Boys to Wanton Flies? by Michael Wilding, without the development of the protagonist, Lionel. Effectiv...полностью>>
Остальные работы->Реферат
Created in the post-Depression era, the Securities and Exchange Commission (SEC) acts to protect investors by regulating financial speech. The U.S. Su...полностью>>
Остальные работы->Реферат
The Battle of Gettysburg was the largest battle of the civil war and, also the largest battle ever fought in the western hemisphere. Many people died ...полностью>>

Главная > Реферат >Остальные работы

Сохрани ссылку в одной из сетей:

Tobacco Companies Snuffed Out

We used to watch the dark silhouette of the Marlboro Cowboy riding off into the setting sun. In this day and age, the Marlboro Cowboy turns to his partner and says, ?Bob I?ve got emphysema.? Within the last decade, smoking advertisements have been completely overshadowed by radical anti-tobacco advertisements. Smoking no longer brings to mind images of beautiful blonde women daintily holding cigarettes between their fingers. In place of this image, commercials display the realistic gory effects of cigarettes such as a woman with a hole in her throat and a man with his mouth completely deteriorated by smoking-caused cancer. Along with the media, the American public has changed their attitudes toward the tobacco industry. Recently, a jury of six men and women in Florida awarded $145 billion in punitive damages in a class-action lawsuit brought on by over 500,000 Florida residents. This is an unfathomably large amount of money. In fact, it is almost three times the national budget of South Korea. After learning of this outrageous verdict, I immediately questioned whether or not the tobacco industry should even be held responsible for the damaging effects and deaths caused by those who chose to smoke cigarettes.

There is no denying the fact that tobacco companies have at times, been dishonest and deceitful. In 1994 there was a ?parade of tobacco bosses denying under oath that nicotine can be addictive and harmful?when their own products have been carrying labels warning about their harmfulness and addictiveness.? (Jonas 2). However, the question remains. Does this prove them responsible for the approximate 430,000 smokers that die each year? It definitely does not. Their innocence was matched by the innocence of the litigants who ?swore they never heard about health warnings, never spoke to their own doctors, and relied solely on the industry representations about the risks of smoking ?(Jonas 2). The litigants must have failed to notice the ?Congressionally mandated? warning label attached to each cigarette box they have purchased for the last thirty years.

George Jonas from the National Post argues that there are individuals who could have been unaware and uneducated of the risks of smoking. He says, ?I wouldn?t dream of suggesting that there isn?t anyone who could justifiably sue tobacco companies for failing to make him or her aware of the hazards of smoking. There are such beings. They include ET and other visitors from outer space, to say nothing of such figures as Sleeping Beauty or Rip van Winkle? (1). In other words, people who chose to smoke within the last 30 years knew full well that there were jeopardizing their health.

Nevertheless, the jurors in Florida who handed out the biggest verdict in United States history did not believe that choosing to smoke was at all relative to the case. Juror foreman, Leighton Finegan, said, ?This case was not about choosing to smoke. It?s about if you know you?re making a defective product, and these companies knew that? (Driscoll 1). The jurors of this case firmly believe they are sending out a message ? for all companies in America that they can?t fraudulently represent anything to the public? (Driscoll 1). Unfortunately that is not the message their final decision sends to the American public. The jury is communicating to every smoker in America that it is not their fault they began smoking and that the blame lies with the tobacco companies such as Philip Morris, Brown & Williamson, R. J. Reynolds and Lorillard and Liggett Group.

The size of the verdict the jury decided upon could directly affect cases involving smokers in the future. Millions of sick Americans could line up and file claims against tobacco companies. Also, ??lawyers in other states hope to win similar suits, creating legal chaos??(Slaying the Puffing Dragon). Every smoker in America now has the opportunity to sue the companies who make the product they choose to use. Of course, the $145 billion awarded to Florida smokers will cause the jurors of cases involving smoking will be extremely generous with payouts.

The controversial issue of the smokers vs. the tobacco industry has quickly become a national problem in need of a unified solution. What is that solution? Let?s encourage people who are smoking to quit and people who do not smoke never to start. Surprisingly enough, tobacco company Philip Morris USA has dramatically changed the way they do business as a result of state settlements. William Ohlemeyer, vice president and associate general counsel of Philip Morris describes the steps the company has taken toward a unified solution.

?We have eliminated or severly restricted many of our traditional marketing practices. We have restricted our lobbying practices. We have opened up millions of documents to public disclosure. In addition, we have voluntarily implemented youth-smoking-prevention initiatives. And recently we took the voluntary step of removing our tobacco-brand advertising form nearly 50 national publications?(Ohlemeyer 16A).

Once again I pose the question, is the tobacco industry responsible for the damaging effects and deaths caused by cigarettes? No. It is ridiculous to blame the tobacco companies instead of holding Americans responsible for their actions. I agree entirely with George Jonas when he says, ? Even in an era such as ours, in which we?ve been trying to redistribute risks in society not according to who incurs them but who can best afford to pay, such an attempt to shift responsibility for our own actions to the ?deep pockets? of someone else has reached a new height of absurdity?(1).

460

Driscoll, Amy. ?Jurors Call $145 Billion Tobacco Verdict a ?Message?? Miami Herald 16 July 2000

Jonas, George. ?Just what were they smoking?? National Post 17 July 2000

Ohlemeyer, William. ?Florida verdict is ?outrageous??. USA TODAY 17 July 2000: A16

?Slaying the Puffing Dragon? Monitor 17 July 2000


Загрузить файл

Похожие страницы:

  1. Tobacco Smoking Essay Research Paper Tobacco SmokingFor

    Реферат >> Остальные работы
    Tobacco Smoking Essay, Research Paper Tobacco Smoking For many people smoking is a trend, or a way ... health hazards of smoking. Representatives of the tobacco growers and manufactures ... SmokEnders(4-56). Recently, drug companies introduced a patch that users ...
  2. Tobacco Essay Research Paper Tobacco is a

    Реферат >> Остальные работы
    Tobacco Essay, Research Paper Tobacco is a plant grown for its leaves that are smoked, chewed, or sniffed ... radio. As of 1987 smokeless tobacco companies were required to have warning ...
  3. Smoking Essay Research Paper Smoking Your Life

    Реферат >> Остальные работы
    Smoking Essay, Research Paper Smoking Your Life Away There are ... ignore them and keep smoking. One tobacco company is opening up its doors ... lawsuits by helping incriminate other tobacco companies by saying they are withholding ...
  4. Smoking Essay Research Paper SmokingPart IP1 The

    Реферат >> Остальные работы
    Smoking Essay, Research Paper Smoking Part I: P1: The FDA wants to stop teens from smoking before ... on its own. P5: Tobacco company marketing and recently released internal ... support tougher regulations to keep tobacco companies from targeting adolescents in ...
  5. Smoking Essay Research Paper Smoking What makes

    Реферат >> Остальные работы
    Smoking Essay, Research Paper Smoking. What makes millions of teens ... attention. Smoking is becoming very profitable to some people. Tobacco companies make billions ... for the first time. The tobacco companies aren t the only ones cashing ...

Хочу больше похожих работ...

Generated in 0.00205397605896