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Marketing psychologists state that a lasting impression is made within ninety seconds and that color accounts for 60% of the acceptance or rejection of an object, person, place, or circumstance. Because color impressions are both quick and long lasting, decisions about color are a critical factors in success of any visual experience.

Today’s businesses and products exist worldwide.

Color is the key to communicating without words.

The human eye can see at least 7,000,000 colors. Some colors generate mass appeal; others appeal to higher socioeconomic groups. Specific color combinations appeal to women; others to men. Color has become so integral to marketing that nothing is left to whimsy. The right color will generate a positive and powerful response. The wrong color can be a costly mistake.

User Interface Design

Color is an indispensable tool for successful interface design. It’s part of the aesthetics – making a computer-human interface look good, but it also plays a far more important role in functionality. The right colors will draw the eye to the most important areas. They will increase readability and minimize optical fatigue. The wrong colors will distract the viewer and lower the level of comprehension . We focus on four things simultaneously in all user-interface designs: optical effects, symbolism, aesthetics and technological components.

Like voodoo, color can sway thinking, change actions, and cause reactions. Published by Colorcom, Color Voodoo e-books (electronic books) guide you through the use of color in a concise, richly-illustrated, color-accurate format. You’ll discover the real symbolism of color, master the logic of color design, and profit from successful color communication in everything you do. Since the books are in digital format, they can be delivered electronically within 24 hours on weekdays, if you use the secure transaction credit card system at ColorVoodoo.com.

This series gets you up to speed quickly and confidently!

Visit the Color Voodoo web site or link directly to any of the publications described below.

Color Voodoo #1


Confidently choose the right color to support your message with this visual guide to color symbolism. More than 100 large color swatches are defined by specific symbolic associations and RGB/HEX formulas. $19.99. Click here.

Color Voodoo #3


The essential tool for creating the most effective and appealing color combinations for all design work. Each color scheme is matched to specific symbolism, such as dependable, spiritual, healthy, etc. RGB and HEX formulas are provided for precise color usage. $14.99. Click here.

Color Voodoo #4


A practical, visual guide that takes the guesswork out of color theory. This clear, concise, and fully-illustrated book presents a complete picture of color terminology, harmony, and dynamic color effects. 172 illustrations take you from understanding essential theory to application. $24.99. Click here.

Color Voodoo #5


A practical, visual guide that takes the guesswork out of color theory for web site designers. This clear, concise, and fully-illustrated book presents a complete picture of color terminology, harmony, and dynamic color effects. 223 illustrations take you from understanding essential theory to specific web design applications. $29.99. Click here.

Color Voodoo #6


A guide to creating a work space where mind and body function at their best. Minimize optical fatigue, maximize productivity and create spaciousness by tapping the power of color. Formulas for harmonious color combinations.$27.99. Click here.

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