Поиск

Полнотекстовый поиск:
Где искать:
везде
только в названии
только в тексте
Выводить:
описание
слова в тексте
только заголовок

Рекомендуем ознакомиться

Остальные работы->Реферат
Over the course of the last half-century the U.S. has enjoyed unprecedented power in every aspect whether it be politically, economically, militarily,...полностью>>
Остальные работы->Реферат
Mohandas Ghandi was the source of many changes throughout, India, Britain, and the world. With all that Ghandi has done in our world it becomes overwh...полностью>>
Остальные работы->Реферат
Hawaii is an archipelago of enchanting and exotic islands that remained unknown to the rest of the world for thousands of years. When the islands were...полностью>>
Остальные работы->Реферат
The Christians objective is not this world-certainly not the world of politics-but the Kingdom of God. Christianity is therefore essentially other-wor...полностью>>

Главная > Реферат >Остальные работы

Сохрани ссылку в одной из сетей:

Elizabeth Arden Essay, Research Paper

Elizabeth Arden

Elizabeth Arden, formally known as Florence Nightingale, changed her name in 1909 with the introduction of her first shop selling facial creams. She began as a normal working girl, taking different odd jobs here and there. Then she was introduced into the cosmetic world by Eleanor Adair, who hired Arden on as a clerical consultant at her London firm in Saks Fifth Ave. There, Arden learned to give facial treatments and studied the basic formulas of make-up, which allowed her the basic knowledge to open her own cosmetics shop. With partner Elizabeth Hubbard the shop flourished, they had a winning product with their own Elizabeth Arden’s youthful complexion to advertise it. Later when Hubbard died Arden took over the company to own and manage with only a group of advisees, which she seldom listened to.

Elizabeth Arden was an astute businesswoman who not only focused on what the company already had but what it could have. Therefore, she spent much of her time perfecting current products and creating new and innovative products. Her downfalls though were her violent temper, she was a very demanding and difficult employer who easily blew up at hr employees and was often too proud and arrogant to apologize.

In 1904, Arden began her career in cosmetics working at the Eleanor Adair shop. Later in 1909, she opened her own shop and facial cream line. In 1914, at a time when women scorned make-up and women who did wear it were gossiped about terribly, Arden opened a new cosmetic line. Where many others had failed in the past, her products and advertising changed the way women viewed makeup forever. In 1940, she began designing and selling clothing. In addition, by 1957 she owned over 150 Elizabeth Arden Salon branches that sold anything from make-up to face cream to clothing.

I became interested in writing a report on Elizabeth Arden because I really love make-up, especially Elizabeth Arden and Christian Dior make-up. In addition, I believe that her ability to sell make-up and change the world’s views of it has a major affect on how things are today. Walk into any mall and there are hundreds of brands of make-up that would not exist if it were not for her willingness to take a risk in a market where none had succeeded before.


Загрузить файл

Похожие страницы:

  1. William ShakespeareS Biography Essay Research Paper William

    Реферат >> Остальные работы
    William Shakespeare`S Biography Essay, Research Paper William Shakespeare was ... John Shakespeare and Mary Arden, three of whom died ... uncertain. By marrying Mary Arden, the daughter of his ... of the Western world. Elizabeth I’s England consolidated its position ...
  2. Macbeth Attitude Changes Essay Research Paper WILLIAM

    Реферат >> Остальные работы
    Macbeth Attitude Changes Essay, Research Paper WILLIAM SHAKESPEARE: THE ... years after James I succeeded Elizabeth I on the English throne ... citizens. John married Mary Arden, the daughter of his ... -century earlier, Henry VIII, Elizabeth’s father, had broken away ...
  3. Shakespeare Essay Research Paper William ShakespeareShakespeare William

    Реферат >> Остальные работы
    Shakespeare Essay, Research Paper William Shakespeare Shakespeare, William ... mother was born Mary Arden she was the daughter ... Susanna had one child Elizabeth. Shakespeare?s other daughter ... descendant, his grand daughter Elizabeth died in 1670. Bibliography ...
  4. Gatsby Essay Research Paper Although the precise

    Реферат >> Остальные работы
    Gatsby Essay, Research Paper Although the precise date of ... during the reign of Queen Elizabeth I, a period known as the ... in ‘The Faerie Queene’ (see Elizabeth I; Spenser). During her reign the ... or Illyria or Forest of Arden, though the names were real ...
  5. Ceaser Essay Research Paper Page 1 0f

    Реферат >> Остальные работы
    Ceaser Essay, Research Paper Page 1 0f 2 William Shakespeare ... William Shakespeare’s mother was Mary Arden. Though she was the daughter ... and social standing. Mary Arden and John Shakespeare were married ... were Henry the eighth and Elizabeth the first. Both were ...

Хочу больше похожих работ...

Generated in 0.0021979808807373