Поиск

Полнотекстовый поиск:
Где искать:
везде
только в названии
только в тексте
Выводить:
описание
слова в тексте
только заголовок

Рекомендуем ознакомиться

Остальные работы->Реферат
Barry Goldwater, Arizona state senator, decided to run for the office of President of the United States of America in 1964. His opponent was Lyndon Ba...полностью>>
Остальные работы->Реферат
How Interest Groups Contributions Effect Voting. This paper will deal with how and if interest groups campaign contributions effect voting behavior in...полностью>>
Остальные работы->Реферат
Cultural Revolution in China was a time, where the educated became farmers and the farmers were the ruling class. I was raised in China untill I was t...полностью>>
Остальные работы->Реферат
I believe that the movie Dead Man Walking impacted my life greatly. It was a very emotional and moving movie. This was an excellent movie because it p...полностью>>

Главная > Реферат >Остальные работы

Сохрани ссылку в одной из сетей:

*~ Sale of the Century ~*

Competition or Commercial?

The game show that I selected to study was the popular quiz show, Sale of the Century.

Sale of the Century is a game show which prides it’s self on being intellectually challenging and competitive. But while trying to comply with it’s network’s demands of high ratings and major sponsors, has this game show become just one big add?

The show relies heavily on contestants competing to win the show’s range of prizes, but these prizes aren?t just randomly selected, each time a prize is mentioned it is being promoted for sale to the viewer. In the Sale of the Century, who is the real buyer?

In the episode that I viewed, eleven different prizes or products were revealed, and five different ways of winning them.

The first prizes were won by randomly picking a personality from a grid of famous faces. There is a possibility of winning six different prizes, and three ‘money’ prizes this way. A food processor from Urolec and a pair of leather wallets were won this way. These prizes are rarely helpful to the players in need of a bigger lead.

Players who do have a lead are often offered or tempted into buying from the gift shop. The show in no way tries to sell the contestant products that they might be remotely interested in, but tries to make the contestants feel that they are obliged to buy whatever the show’s sponsors are promoting.

The episode that I observed included a young surfer being convinced to buy three Guava evening dresses.

Sale of the Century also promotes gambling in an effort to sell it’s products. A segment called ‘Cash Card’ is also offered to the contestant with the most money. The contestant spends fifteen dollars to take their chances with the pokies. They aim to win the five thousand dollars cash, but the presenters still spend their time telling the contestant and audience how much better they’d be off with a brand new set of golf clubs.

The shows biggest commercial is at the end of the show when they describe with detail the qualities of a lounge suit, holiday, grand piano, necklace and sports car, when the contestant only ever has the chance of winning one of these.

The shows last set of prizes not only advertises a brand name, but the show it’s self. A Sale of the Century board game and Germarny Jewellery gold pin awarded to the losing contestants, tops the whole promotion off.

For a show all about the contestants, Sale of the Century spends a great deal of its game show time just selling its sponsor’s products.

As I watched the show I also timed how long was spent promoting products on the show.

The presenters spent an average of one and a half minutes talking about the prizes during the four and a half-minute segments. So on average the show spends almost a quarter of it’s time dwelling on what the contestant has or could win. All this advertising is done at the vital part of the show when the contestants are most closely competing to win. At the time you would have thought a food processor to be the last thing on the contestants mind.

Once the questions are over and done with, there is an opportunity for the show to spend more than twice as long selling it’s sponsor’s products. After the final round, which lasts sixty seconds, almost a rush to get it over with, the contestant is invited to “Go shopping!!!” which includes five minutes describing lounge suits, appliances, holidays, jewellery and cars that for the most, the contestant neither buys nor wins. This makes you wonder who is really going shopping.

Sale of the Century have many subtle techniques to sell their products to the viewers.

Those lovely models who seem to be everywhere on the show are just another way to make viewers feel they need whatever’s being sold. This technique is used world wide in almost every commercial on the planet, beautiful people and sex sell. People barely notice it, but when that attractive blond seems to enjoy using the new washing machine, the appliance somehow becomes more attractive.

Perhaps the most effective technique they use is repetition. That is when a product is mentioned throughout the show, as a prize to be won, just been won, or to be risked by coming back.

The prize we all remember most though, is the prize featured every episode, the Alpha Romaeo sports car. This repetitive advertising every week ensures that viewers never forget that product, which is a valuable promotion for the sponsor.

Sale of the Century does not stop at selling and promoting products.

It also is designed to promote it’s network and T.V programs.

It’s not always the case, but apart from sporting and other personalities, all the television personalities found on the ‘Famous Faces’ board were from programs found on the channel 9 network.

Details like this and generally promoting any major channel 9 event, are all subtle ways that Sale of the Century has been used to promote it’s network.

Considering the time spent, technique used and the structure of the show it is clear that Sale of the Century is principally used as an advertising tool. It is also clear that in some ways the competition between the contestants is just used to keep viewers tuned into one long advertisement of a network and it’s sponsors.


Загрузить файл

Похожие страницы:

  1. The Bogus Logic Of The Beak Of

    Реферат >> Остальные работы
    ... century England. We see The Beak of the Finch do this. Who Are Contemporary Equivalent of the ... sell. The prize-winning Beak of the Finch will sell. Especially since it does include the ... governs all things, not as the soul of the world, but as Lord over ...
  2. The Religious Implications Of The Byodoin Essay

    Реферат >> Остальные работы
    ... fascinated by the belief of reincarnation or Samsara. (This was the belief of the soul, after ... the emotional content of each scene. In the second half of the century, a different, livelier style of ...
  3. The Deception Of The Tobacco Industry Essay

    Реферат >> Остальные работы
    ... Taylor 3). Over the first half of the century, the number of cancers in the smoking population went ... a survey of those who received grants, 80 percent of the scientists said that ... taking steps to control the virtually unregulated sale of cigarettes and other ...
  4. The History Of The Ford Motor Company

    Реферат >> Остальные работы
    ... the formation of one of the most successful corporations in the world. At the turn of the century ... . With the company’s first sale came hope. A worried group of stockholders, ... that customer-focused teams were the way of the competitive future. Currently Ford ...
  5. The Third Way Essay Research Paper We

    Реферат >> Остальные работы
    ... that have dominated the last century do not provide the answers?. (Tony Blair ... some of the major issues confronting contemporary British and politics. I shall in no way ... century where a compromise or a third way has a always been sought to the problems of ...

Хочу больше похожих работ...

Generated in 0.0077569484710693