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Marketing All The Time Essay, Research Paper


R.C. Anderson, E.H. Heibert, J.A. Scott, and I.A.G. Wilkinson, “Becoming A Nation of Readers: The Report of the Commission on Reading,” 1985.

Jeanne Allen, “Illiteracy In America: What To Do About It,” The Heritage Foundation, Washington, DC, Feb., 1989.

Robert R. Arnove and Harvey J. Graff, “National Literacy Campaigns: Historical and Comparative Lessons,” Phi Delta Kappan, Nov., 1987.

Samuel Blumenfeld, “The New Illiterates: And How to Keep Your Child From Becoming One,” The Paradigm Company, Boise, ID, 1988.

Samuel Blumenfeld, “The Victims of Dick and Jane,” American Education, Jan./Feb., 1983.

Michael S. Brunner, “Reading,” in Illiteracy in America: Extent, Causes, and Suggested Solutions, National Advisory Council on Adult Education, Literacy

Committee, U.S. Government Printing Office, Washington, D.C., 1986.

Marie Carbo, “Debunking the Great Phonics Myth,” Phi Delta Kappan, Nov., 1988.

Jeanne S. Chall, “Learning To Read: The Great Debate,” McGraw-Hill, New York, NY, 1973, 1983.

Jeanne S. Chall, “Learning to Read: The Great Debate 20 Years Later — A Response to ‘Debunking the Great Phonics Myth,’” Phi Delta Kappan, Mar., 1989.

Jeanne S. Chall, Elizabeth Heron, and Ann Hilferty, “Adult Literacy: New and Enduring Problems,” Phi Delta Kappan, Nov., 1987.

U.S. Congress, “Illiteracy and the Scope of The Problem in This Country,” Hearing before the Subcommittee on Postsecondary Education of the Committee on

Education and Labor, U.S. House of Representatives, 97th Congress, Washington, D.C., Sept., 1982.

U.S. Congress, “Illiteracy in America,” Joint Hearings before the Subcommittee on Elementary, Secondary, and Vocational Education of the Committee on

Education and Labor, House of Representatives, and the Subcommittee on Education, Arts and Humanities, of the Committee on Labor and Human Resources,

U.S. Senate, Washington, D.C., August 1, October 1 and 3, 1985.

Sue Dickson, excerpted from a transcript of an interview at her home in Chesapeake, VA, 1989.

Rachel Eide, “Aberdeen Children Up Reading Performance 42 Points After SSRW,” The Commercial Dispatch, Columbus, MI, Nov. 8, 1988.

Rudolf Flesch, “Why Johnny Can’t Read,” Harper and Row, New York, NY, 1955.

Rudolf Flesch, “Why Johnny Still Can’t Read,” Harper and Row, New York, NY, 1981.

Samuel Stillwell Greene, “Penitential Tears, or a Cry from the Dust by the Thirty-One Prostrated and Pulverized by the Hand of Horace Mann,” 1844.

Patrick Groff, Ph.D., San Diego State University, “Preventing Reading Failure: An Examination of the Myths of Reading Instruction,” National Book Company,

Portland, OR, 1987.

Patrick Groff, “Colleges Fail in Training of Reading Teachers,” Education Week, October, 1987.

Human Events, Aug. 17, 1985.

Paul M. Irwin, “Adult Literacy Issues, Programs, and Options,” Congressional Research Service, August 1989.

David T. Kearns, Denis P. Doyle, “Winning the Brain Race,” Institute for Contemporary Studies, San Francisco, CA, 1988.

Kathryn L. McMichael, An Overview of the Adult Literacy Initiative in America, National Commission for Employment Policy, March, 1987.

Charles J. Micciche, “The Reading Reform Foundation: A Partner in Reason,” The Reading Reformer, 1989.

Mary Musgrave, “From One Principal To Another,” The Reading Informer, Annual Conference Report, July, 1987.

National Advisory Council on Educational Research and Improvement, Donald A Taylor, Amy Saltzman, and Bruce B. Auster, “The Forgotten Half,” US News

and World Report, June 26, 1989.

Lauren B. Resnik and Phyllis Weaver, Editors, “Theory and Practice of Early Reading,” New York, John Wiley, 1978.

Geraldine Rodgers, “The Case for the Prosecution,” July 27, 1981.

Time, Jan. 9, 1956.

Ron Zemke, “Workplace Illiteracy: Shall We Overcome?,” Training Magazine, June,1989.

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