Поиск

Полнотекстовый поиск:
Где искать:
везде
только в названии
только в тексте
Выводить:
описание
слова в тексте
только заголовок

Рекомендуем ознакомиться

Остальные работы->Реферат
This essay is about handling the stress of University studies. We will be looking into many ideas and different people?s views on how to handle stress...полностью>>
Остальные работы->Реферат
People own hand guns for many reasons. Some keep handguns for protection; others collect them as a hobby. There is a substantial amount of people in A...полностью>>
Остальные работы->Реферат
Horrors in the news Action on AIDS in Africa Imagine 40 million hungry and destitute orphans in sub-Saharan Africa by the year 2010 roaming the street...полностью>>
Остальные работы->Реферат
When I think of the word democracy, I think of Government. Democracy is a form of government in which the supreme power is vested in the people and ex...полностью>>

Главная > Реферат >Остальные работы

Сохрани ссылку в одной из сетей:

Atlanta Bread Company Essay, Research Paper

Justin Weigt

Into to Business

10-24-00

I researched my own place of employment, which was the Atlanta Bread Company. Atlanta Bread Company is located in Batavia at 207 Randall Rd. I was very lucky because my managers are also the owners. Their names are Robert and Claudia Curtis. They are married and they are responsible for opening and operating the store. They are the ones making the decisions and selecting the suppliers and contractors. Atlanta Bread Company is a ?Restaurant Concept,? not conceded fast food because there is no grease involved. It is a deli / bakery, that has a comfortable feel along with soft classical music and a fireplace in the center.

The owners not consider themselves entrepreneurs for merely making a good business decision. Both owners have degrees in business. Robert has many degrees and has and extensive business experience. He earned his BA at McGill University, his MBA at Columbia University and his PhD at UCLA. Robert was most recently a Group president of European Operations, and a Group president of DeKalb Genetics.

Claudia received her MBA from UCLA, her MS from NIU and her BS degree from WIU. She was an instructor at the university level in Vienna, Austria. She was an Executive Director at Del Amo Hospital, (which is a Psychiatric Hospital). She also worked in healthcare management to in Beverly Hill, CA in Corporate Planning Development, marketing, and Human Resource Administration.

The Atlanta Bread Company has been open for 8 months. The owners decided to open this company because they like the products and felt it was a good business concept. In is part of a franchise, which is based out of Atlanta GA. Robert And Claudia split responsibilities in half, which would let Robert focuses on financial aspects and the planning while Claudia manages the day-to-day operations of the company. They decided to split duties this way because they did not want to get mad at each other about business decisions because they come from different perspectives. Claudia is the one in charge of the hiring and firing of the employees. I asked her what is the best way to fire a person. She said to confront the person with a series of choices, and let then decide. This is their first store and the second store will be operational in 6 months.

There are positives and negatives with being a part of a franchise. One of the Positives is nationally contacted suppliers. This helps because you don?t have to spend time and money to find the right supplier for your company. The Atlanta Bread Company?s two major suppliers are Sysco Food and Atlanta Bread Commissary, which are bakery products. Another positive for the company is the standardization of marketing, promotional and operational materials. The Biggest negative they have found is that some of the rules they set are not necessary at the local level. An example of that would be; that all company shirts need to be tucked in at all times. Claudia prefers to focus on the shirts being clean and employee comfort.

The Atlanta Bread Company?s biggest competitor is Panera Bread Company in Geneva, IL. They believe that Atlanta Bread Company is a better quality store. Atlanta Bread Company is cleaner, has a well trained staff is knowledgeable about products and great customer service. A Dislike about the competitors is that they have an established reputation in the local area and the location of their store. Atlanta Bread Company faces the Kohl?s and has its back to Randall Rd. Panera Bread faces Randall, which has so much more traffic.

Atlanta Bread Company?s revenue has increased since the opening and has steadily stabilizing over time. They use free soup coupons with a purchase and 15-dollar coupons from the local WBIG at 1280 radio station under a barter contract. 60 to 70% of Atlanta Bread Company?s diners choose to spend between $6.20 and $6.50 on average. At Atlantabread.com they make a bold statement that the franchise is the fastest growing restaurant concept ever. Robert and Claudia both agree with this. They both think it is because of the great food, the relaxing atmosphere, and the customer service. Basil and Jerry Couvaras. The franchise owners tell Restaurant Hospitality that ? it?s a perfect neighborhood eatery,? Atlanta Bread Company units offer fresh, high-quality ingredients with quick service in a European caf?-like setting. The design exemplifies the company?s credo, ?Time Well Spent.? The Franchising program has earned kudos throughout the industry, including the eight spot on Entrepreneur magazine?s top new franchises list this past January.

In conclusion Atlanta Bread Company is a great place to spend your time. Robert and Claudia are very nice and well educated in the field of business; I take pleasure to work them.

Justin Weigt


Загрузить файл

Похожие страницы:

  1. Birth Control Education Essay Research Paper Birth

    Реферат >> Остальные работы
    Birth Control Education Essay, Research Paper Birth Control Education The issue of birth control being ... African-American 8th graders in Atlanta, GA, used peers (11th ... / Toronto. Little, Brown and Company. 1984 ?Brain.? Compton?s Interactive Encyclopedia ...
  2. 2Pac Facts Essay Research Paper 1997ForeshadowIn April

    Реферат >> Остальные работы
    2Pac Facts Essay, Research Paper 1997 Foreshadow In April ... with Macbeth,” congratulating the bard for “some serious ghetto ... acts to his production company including his older brother ... convention Jack The Rapper in Atlanta. Kevin Powell introduced himself ...
  3. Martin Luther King Essay Research Paper Key

    Реферат >> Остальные работы
    Martin Luther King Essay, Research Paper Key events in the ... graduates from Morehouse College in Atlanta and receives a scholarship to ... to prevent the Montgomery bus company from operation of business. A ... day after the Brown v. Board of Education decision, King ...
  4. WEB DuBois Essay Research Paper WEB Du

    Реферат >> Остальные работы
    W.E.B. Dubois Essay, Research Paper W.E.B. Du ... before his 95th birthday. Ghanaian President Kwame ... Bois.” EXPLORING Poetry. Gale Research, 1998. Reproduced in Discovering ... Company, Inc, 1999. Washington, Booker T. Chapter XIV. The Atlanta Exposition ...
  5. Darkness Essay Research Paper A sixteenyearold girl

    Реферат >> Остальные работы
    Darkness Essay, Research Paper A sixteen-year-old girl Kelly ... Carl owned his own construction company which had taken off five ... to change, his construction company drained out most of the ... they lived in Atlanta and then she showed Kelly’s birth certificate and ...

Хочу больше похожих работ...

Generated in 0.0009610652923584