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BIBLIOGRAPHY Hall Stuart (1997) Cultural Representations and Signifying Practices Sage Publications Chapter 1 Dyer, Gillian (1982) Advertising as Communication Routledge London & New York Chapter 5 Giaccardi, Chiara (1995) Television Advertsing and the representation of Social Reality: Theory, Culture & Society, Vol.12, pg 109-131 SAGE, London, Thousand Oaks and New Delhi Wiliamson, Judith (1978) Decoding Advertsing; Ideology and Meaning in Advertsing Marion Boyars, London Kline, Stephen(1995) The Play on the Market: On the Internationalisation of Children?s Culture,in Theroy Culture & Society, Vol.12, pg 103-129 SAGE, London, Thousand Oaks, and New Delhi Berman, Ronald(1981) Advertising and Social Change, pg 13 SAGE, Beveley Hills and California Czinkota, Michael R and Ronkainen, Ilkka A (1996) Global Marketing Dryden Press Boone, Louis E and Kurtz, David L Contemporary Marketing Plus Eighth Edition The Dryden Press Chapter 7 Wells, William, Burnett, John & Moriarty, Sandra (1995) Advertising Principles and Practice Third Edition, Chapter 5 Prentice Hall Inc., Englewood Cliffs, New Jersey


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