Weight loss can be a battle between
mind and body brought on by society?s pressure to be lean and
beautiful. In every magazine, TV shows, commercials, and on
billboards are beautiful thin women. This puts great pressure on
young girls and women to be thin and beautiful. Also in many magazine
and commercials there are ads for weight loss programs. Many come in
pill form such as Meridia. These miracle pills are not all they seem
to be. An advertisement for Meridia, a hunger suppressant, attracts
attention by showing a small quantity of food that would be left over
after each meal. The slogan ?it would really add up? expresses the
idea that with the help of Meridia you will leave behind portions of
your meal, which in turn will make you thin. After that wonderful
news, the advertisement states that headaches, constipation,
insomnia, and dry mouth are only some of the side effects that may
occur. Although Meridia appeals to the curiosity of how much less
food would really be eaten if Meridia were taken, the side effects
and consumer criteria of this drug take away from the miracle.
The add uses bright colorful plates
covering most the page to really catch a person?s eye. The leftover
food cause a person to take a minute and figure out what the, add is
about. The catchy slogan ?it would really add up? tells people by
eating less imagine the weight that can be lost. That is were Meridia
can help. The add targets people that have a slightly larger weight
problem than most. It is to help one eat less during a meal. This
advertisement is placed in a Cosmopolitan magazine. The readers of
this magazine range from eighteen to thirty year old women. They are
the primary consumer of weight loss gimmicks. . The advertisement
plays on consumers will to be perfect. In order to be perfect one has
to be thin.
Miracles for weight loss are hoped
for by many, and Meridia brings some hope, but not for everyone.
Since the text goes into detail about how Meridia is a medication
only prescribed to people who are thirty pounds or more overweight.
Why is thirty pounds the magic weight? Meridia gets the attention of
millions, but then discriminates against people who do not meet the
certain criteria. Such limitations may push a future consumer away.
With every up side there usually is a
downfall. Meridia may be a big help to even those who do not meet the
weight criteria, but then the side effects come into play. ?Suffer to
be beautiful? is an appropriate statement for this advertisement.
Besides, with the given side effects, one can wonder what are the
unknown long term side effects. The advertisement does not list
those. Respect is held for the company for stating the few major side
effects, but no compliance is made by how the drug affects the brain
strictly for eating control.
In alliance with control, the
advertisement also states that dependence may occur if the medication
is abused. Abused, as in taking the supplement three times a day to
suppress hunger for all three meals that should be eaten for
nutrition each day? Restricting an appetite and taking the daily
supplements of food for nutrition are two different concepts. If
dependency occurred, nutrition levels would not be met and
?controlling? hunger to only leave portions of food from being eaten
could take away from nutritional supplements, such as vegetables, as
well. Meridia?s concept of assisting weight loss by controlling
hunger seems to have an ultimatum. People that are currently
overweight may already have some health problems but by taking
Meridia they may have even more. But no one really knows what the
long term side effects are, therefore putting even more of a risk on
the line for being thin.
The motive of the advertisement boils
down to ? you do your part and we?ll do ours.? The advertisement for
Meridia claims that the user should include exercise for best
results. Exercise is briefly stated once, hiding the indication that
the medication will not work best without a proper workout program. A
consumer might get the wrong impression that weight loss will go
hand-in-hand with only taking the drug and not eating. This
assumption could lead to some other eating disorders or the consumer
will be wondering why the drug is not working correctly.
In concern for the future consumers
of this product the advertisement for Meridia is appealing at first,
from the colorful plates to the promise of eating less and losing
weight if the supplement is taken. But does the advertisement really
seem that promising, regarding the health criteria and side effects?
The only promise that should be made is the promise to oneself to eat
right and exercise regularly.
In conclusion, Meridia is not a
miracle drug that is going to make you thin. It may help but are the
health risks really worth it? Too often people are too lazy to
exercise and have no will power to eat right, thus resulting in
weight gain and unhappiness. People are looking for that miracle drug
that is going to make them thin and yet they will not have to
exercise or eat properly. With Meridia both are required, so why not
just eat right and exercise without the health risk. It is proven
that a proper diet and exercise is the only really healthy way to
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